View Email Notice Metrics (LX Starter)
- Bethany Baker
Analytics
This documentation details how to view the email notice metrics in LX Starter and what each of the performance metrics means.
LX Starter tracks the following notice metrics:
Delivery rate
Open rate
Link click rate
Bounce rate
Spam rate
Email Metric Viewing Instructions
Select the down arrow next to the account name in the upper-right section of the page.
Choose Library Settings.
Go to the Sequences tab.
Select a published notice by clicking on it.
Select the Performance tab.
Scheduled to Send
Notices that have been queued from Sierra and are scheduled to be sent by LX Starter. Click the blue text to open the list of notices that are scheduled to be sent.
Delivery Rate
Historical percentage and count of notices successfully delivered to patron inboxes. Click the blue text to open a list of notices that have been sent successfully.
Open Rate
The historical percentage and count of delivered notices opened by patrons.
Link Click Rate
The historical percentage and count of links clicked in delivered notices.
Bounce Rate
The historical percentage and count of emails that have soft or hard bounced. Click the blue text for more information about the emails that have bounced. See the Bounced Email Handling section for more information on the types of bounces and how to remedy a bounced email.
Fail Rate
Historical count and percentage of emails that have failed to be delivered to the patron’s inbox due to an invalid email or server error. Click the blue text for more information on the failed emails.
Spam Rate
The historical percentage and count of emails that have been marked as spam by patrons. Click the blue text for more information on the emails marked as spam. See the Spam Handling section of this documentation for information on how to reenable notices to an email that marked them as spam.
Bounced Email Handling
There are three types of bounced emails:
The patron’s email is not valid.
The patron’s email inbox is full (soft bounce). A soft bounce means that the email hasn’t been delivered, but LX Starter is still attempting to send it and will continue to attempt to send it until the email is delivered or turns into a hard bounce. The patron’s account is not blocked if they have a soft block.
An invalid email (hard bounce). A hard bounce means there is an issue with the email server or the email failed. Notices will no longer be sent to that email once it is on the list of hard-blocked emails. In addition, a red alert is added to the patron record in LX Starter. A note is added to the patron record in Sierra.
If notices are returned because of invalid email addresses, LX Starter takes the following actions:
Patron records that contain an invalid email address display a red alert message.
LX Starter automatically sets the contact method set in the library settings.
LX Starter stops sending emails to email addresses that have hard bounced. This prevents your library from accumulating high bounce rates.
Reenable Email Notices for Patrons after an Email Bounced
To reenable email notices for patrons who have a bounced message in LX Starter and Sierra, update the patron’s email address either in LX Starter or Sierra. If the email address is correct but is still bouncing, the patron may need to use a different email.
Spam Handling
If patrons mark emails from the library as spam, LX Starter automatically sets the contact method for the patron to the default contact method set in the library settings.
Reenable Email Notices after Patron Marks Notice as Spam
To reenable email notices after a patron marks a notice from LX Starter as spam, update the contact method in the patron record in Sierra.
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