Suggested Communication Timeline

Jan 1, 2023

2

• Campaign 1 begins:

• Newsletter content

• Email campaign 1

3

4

5

6

7

8

9

• Begin bookmark distribution

• Add January campaign flyers to library locations

10

11

12

13

14

15

16

• Email campaign 1, distribution 2

17

18

19

20

21

22

23

24

25

26

27

28

29

30

31

Feb 1, 2023

• National Library Lovers Month

• Campaign 2 beings

• Email campaign 2

2

3

4

5

6

• Social media posts begin

• Website banners launched

• Library website “how to” pages launched

• February campaign flyers to library locations

7

8

9

10

11

12

13

• Email campaign 2, distribution 2

• Social media posts continue

14

15

16

17

18

19

20

• Newsletter update

• Social media posts continue

21

22

23

24

25

26

27

• Social media posts continue

28

Mar 1, 2023

• Campaign 3 begins

• Email campaign 3

2

3

4

5

6

7

8

9

10

11

12

13

• March campaign flyers to library locations

• Newsletter update

14

15

16

17

18

19

20

• Email campaign 3, distribution 2

21

22

23

24

25

26

27

28

• PASSWORDS GO-LIVE

• Post-launch banners posted

• Post-launch email campaign

• Post-launch social media

29

30

31

Apr 1, 2023

2

3

4

5

6

7

8

9

10

11

12

13

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15