Marketing Campaigns


The Task Force has prepared a suggested marketing campaign structure that libraries are free to use.  The marketing approach for this project consists of three campaigns.

Time Frame

Theme

Key Message

Time Frame

Theme

Key Message

January

Passwords are coming.

Protecting privacy is a long tradition of library practice.

February

We your privacy

Passwords are a benefit to patrons, providing extra security by protecting reading history and personally identifiable information.

March

Call to Action

Learn what your default password will be, how to reset it, and how to get help.


Other Resources

https://marmot-support.atlassian.net/l/cp/aHu11FLP

https://marmot-support.atlassian.net/l/cp/nSa4xK4n

https://marmot-support.atlassian.net/l/cp/hjPG4JK0

https://marmot-support.atlassian.net/l/cp/QCAVPpe8

https://marmot-support.atlassian.net/l/cp/FR5A873V

https://marmot-support.atlassian.net/l/cp/XeB2nm3S

https://marmot-support.atlassian.net/l/cp/5XH0E0iZ

https://marmot-support.atlassian.net/l/cp/3pXMrAyq

https://marmot-support.atlassian.net/l/cp/5LCzz61R

https://marmot-support.atlassian.net/l/cp/DwjKXCkw