The Task Force has prepared a suggested marketing campaign structure that libraries are free to use. The marketing approach for this project consists of three campaigns.
Time Frame | Theme | Key Message |
|---|---|---|
January | Passwords are coming. | Protecting privacy is a long tradition of library practice. |
February | We | Passwords are a benefit to patrons, providing extra security by protecting reading history and personally identifiable information. |
March | Call to Action | Learn what your default password will be, how to reset it, and how to get help. |
your privacy