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Sunday

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

2

  • Campaign 1 begins:

  • Newsletter content

  • Email campaign 1

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  • Begin bookmark distribution

  • Add January campaign flyers to library locations

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  • Email campaign 1, distribution 2

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  • National Library Lovers Month

  • Campaign 2 beings

  • Email campaign 2

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  • Social media posts begin

  • Website banners launched

  • Library website “how to” pages launched

  • February campaign flyers to library locations

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  • Email campaign 2, distribution 2

  • Social media posts continue

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  • Newsletter update

  • Social media posts continue

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  • Social media posts continue

28

  • Campaign 3 begins

  • Email campaign 3

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  • March campaign flyers to library locations

  • Newsletter update

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  • Email campaign 3, distribution 2

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  • PASSWORDS GO-LIVE

  • Post-launch banners posted

  • Post-launch email campaign

  • Post-launch social media

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...

Other Resources

...

Library Staff Town Halls

...

Brute force attack demonstration

...

Legal & professional obligations to protect patron privacy (coming soon)

...

Documentation & Training

...

Communicating to your patrons

...

Library Directors/Marketing Staff Meetings

...

Marketing Campaigns

...

Suggested Communication Timeline

...

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https://marmot-support.atlassian.net/l/cp/QCAVPpe8

https://marmot-support.atlassian.net/l/cp/FR5A873V

https://marmot-support.atlassian.net/l/cp/XeB2nm3S

https://marmot-support.atlassian.net/l/cp/5XH0E0iZ

https://marmot-support.atlassian.net/l/cp/3pXMrAyq

https://marmot-support.atlassian.net/l/cp/5LCzz61R

https://marmot-support.atlassian.net/l/cp/DwjKXCkw